TY JOUR TI NEW MECHANISMS AND FORMS OF E-COMMERCE AS A FACTOR OF IMPROVING BUSINESS COMPETITIVENESS KW E-COMMERCE KW FIERCE COMPETITION KW MONOPOLISTIC PRESSURE OF BIG CAPITAL KW RIVARLY FOR THE CONSUMER KW TECHNOLOGICAL ENTREPRENEURSHIP KW "LOW-TOUCH ECONOMY" KW MARKETPLACES KW ONLINE SHOPPING JO JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS AU Yudina, T.N. AU Balashov, A.M. PY 2022 IS 3 PB Yaroslavl State Technical University