TY  JOUR
TI  The modern fitness industry market in Russia: from producing fitness services to achieving strategic development goals
KW  fitness services
KW  fitness market
KW  sports clubs
KW  healthy lifestyle
KW  market dynamics
KW  competitiveness
KW  digitalization
KW  business processes
KW  and consumer preferences
KW  production of services
JO  Theoretical economics
AU  Golovchanskaya, E.E.
AU  Rad'ko, M.A.
PY  2026
IS  0
PB  Yaroslavl State Technical University