%0 Journal Article %T The modern fitness industry market in Russia: from producing fitness services to achieving strategic development goals %A Golovchanskaya, E.E. %A Rad'ko, M.A. %K fitness services, fitness market, sports clubs, healthy lifestyle, market dynamics, competitiveness, digitalization, business processes, and consumer preferences, production of services %J Theoretical economics %D 2026 %N 0 %P 15 %I Yaroslavl State Technical University