Moscow, Moscow, Russian Federation
5.2.5
The purpose of the work is to form a methodology for assessing the external environment, developed within the framework of the methodological approach to rating export-oriented enterprises of the agro-industrial complex of the Russian Federation. The novelty of this approach lies in the fact that in world practice there are methods for assessing the attractiveness of the business sector for individual companies, for example, the McKinsey matrix, MMOC, and others, but they do not single out the export sector as an object of research, which is becoming increasingly important for the Russian economy. The novelty of the proposed methodology lies in the fact that the indicators used primarily reflect the export of agricultural products – food. The practical significance lies in the approbation of the developed methodology using the example of indicators of a specific branch of vegetable oil. Similarly, it can be used to analyze the export opportunities of other agricultural sectors.
export attractiveness of the industry, food security, assessment methodology, methodological approach to the rating assessment of an export-oriented enterprise.
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