The paper discusses a new approach to creating landscape architecture projects. The research focuses on defining the role of symbolism in designing urban spaces, its influence on forming a unique identity of a territory, and the emergence of emotional attachment of visitors to the created landscape. A way to increase the uniqueness of landscape projects by transmitting information of various categories into the architectural environment is identified, ranging from historical and environmental to abstract and geometric. The implementation of the project leads to the territory ‘remembering’ the transmitted information using components – compositional-formal, material, natural, vegetative, accentual, interactive, etc. The authors also pay attention to the significance of the use of symbolism in architecture in general and locally – in landscape architecture. The paper examines elements of urban improvement and emphasises the importance of small architectural forms as tools for combining functionality and conveying identity. The authors demonstrate the significance of factors such as the ‘spirit of place’ (genius loci), sacredness, and corporate identity in the design of urban spaces. The authors point out the distinctive features, limitations, and possibilities of landscape architecture in interaction with them. The paper proposes methods for working with the transmission of information using symbols. The authors provide practical examples of their use in the improvement projects ‘Golden Trail’ for Exhibition of Achievements of National Economy (Russia) and ‘Game Within a Game.’